石家庄经济学院学报2012，Vol.35Issue(5)：74-76,3.
广告公司商务模式分类研究
Business Model Classifications of Advertising Companies
刘萍1
作者信息
- 1. 漳州师范学院管理科学系,江西漳州363000
- 折叠
摘要
Abstract
Research on business model classifications remains a hot but difficult topic so no consensus has been reached. This leads to the stagnation of detailed cultivation of business models. Starting from the business model study of advertising companies and from the perspective of value creation logics, this paper relies on resources and techniques to classify advertising companies into four categories, including integration type, creative type, media type and processing type. It brings insights into future researches on performances comparison analysis and innovations of business models in advertising companies.关键词
商务模式/分类研究/广告公司Key words
business model/classification research/advertising companies分类
管理科学引用本文复制引用
刘萍..广告公司商务模式分类研究[J].石家庄经济学院学报,2012,35(5):74-76,3.
