现代营销Issue(9)：86-87,2.
从“稻草人”浅谈当今旅游行业的营销创新
Concise remarks on the Marketing Innovation of Tourism Industry from "54traveler"
王希晨1
作者信息
- 1. 上海财经大学金融学院,中国上海200000
- 折叠
摘要
Abstract
This paper outlines the contemporary tourism industry status starting from the point of "54traveler" successful cases in marketing innovation, with focusing on the factors needed in tourism marketing innovation, as well as puts forward the differentiated comPetitive strategies of "all customer-centric, full marketing with continuous innovation".关键词
稻草人/旅游/营销创新/差异化竞争策略Key words
54traveler/tourism/marketing innovation/differentiated competitive strategies分类
管理科学引用本文复制引用
王希晨..从“稻草人”浅谈当今旅游行业的营销创新[J].现代营销,2012,(9):86-87,2.
