系统管理学报2012，Vol.21Issue(5)：609-616,8.
基于博弈论的异质型航运模型
Game Analysis of Heterogeneous Cooperation in Transportation Service Supply Chain
摘要
Abstract
This paper studies the heterogeneous cooperation in a shipping company-freight forwarder service supply chain using game analysis. Recent shipping market reviews show the dominance of the shipping company over the freight forwarder, so we intend to explore the role of vertical cooperation with respect to transaction between a shipping company and a freight forwarder through advertising expenditures and brand investments. We analyze the pricing mechanism of shipping market and prove that the shipping company will provide a portion of the freight forwarder' s advertising allowance if transportation price is high enough. The opportunistic behavior of the freight forwarder will prevail in Stackelberg equilibrium. The system profit is maximized for Pareto efficient in the cooperative game equilibrium. On the basis of the above study, the model has been extended to the research under dynamic environment. Both the shipping company and freight forwarder have the interior motivation to make additional investment in this case, and they will establish the stable and long-term cooperation.关键词
博弈论/异质型合作/斯坦伯格均衡/纳什均衡Key words
game theory/heterogeneous cooperation/stackelberg equilibrium/nash equilibrium分类
管理科学引用本文复制引用
刘聪,江志斌,耿娜..基于博弈论的异质型航运模型[J].系统管理学报,2012,21(5):609-616,8.基金项目
国家自然科学基金-香港研究资助局联合资助项目(70831160527) （70831160527）
国家自然科学基金资助项目(70872077) （70872077）
