系统管理学报2012，Vol.21Issue(5)：617-624,8.
WTP差异下再制造闭环供应链的定价策略与协调机制
Pricing Strategies and Coordination Mechanism of Closed-Loop Remanufacturing Supply Chain with WTP Differentiation
摘要
Abstract
There are differences in the consumers' willingness-to-pay for remanufactured products and new products. This paper studies the pricing strategies and coordination mechanism of closed-loop remanufacturing supply chain based on product substitutability. The results show that the retail prices of new and remanufactured products are lower while the demand and the total profit of supply chain system are higher with centralized decision. Then, a benefit-sharing contract is designed to coordinate the closed-loop remanufacturing supply chain. We analyze the influence of willingness-to-pay for remanufactured products to pricing and total profit of supply chain system by numerical simulation.关键词
WTP差异/再制造/闭环供应链/协调Key words
WTP differentiation/ remanufacturing/ closed-loop supply chain/ coordination分类
管理科学引用本文复制引用
郭军华,李帮义,倪明..WTP差异下再制造闭环供应链的定价策略与协调机制[J].系统管理学报,2012,21(5):617-624,8.基金项目
国家社会科学基金资助项目(10BGL010) （10BGL010）
国家自然科学基金资助项目(71261005,71262010,70962010) （71261005,71262010,70962010）
教育部人文社会科学基金资助项目(09YJA630064) （09YJA630064）
教育部高等学校博士点基金资助项目(20113218110024) （20113218110024）
