安徽农业科学2012，Vol.40Issue(34)：16903-16905,3.
高校大学生茶叶消费情况与消费观念的调查分析
Analysis of College Undergraduates in Tea Consumption and Consumer Attitudes
摘要
Abstract
With college students from 11 universities, such as Tsinghua University, Northwest Agriculture and Forestry University, Yunnan U- niversity, Yunnan Agricultural University and other colleges as the object, the situation of undergraduates in tea consumption and consumption concept was investigated by the form of sampling survey. The results showed that more than 50 percent of the surveyed college students like drinking tea, and they purchase a lot of green tea. Also, they acceptable price of tea is relatively low, and pay more attention to quality than brand. University students also showed higher approval .degree to the new type of tea and tea products. But they lack of related tea knowledge on identification of the quality of tea. According to the investigation result, several suggestions for open up tea consumption market of college students were put forward.关键词
茶叶/大学生/消费情况/消费观念/调查分析Key words
Tea/ College students/ Consumption/ Consumption concept/ Investigation and analysis分类
农业科技引用本文复制引用
李家华,卢晓慧,蒋梦瑶,邵宛芳,周剑云..高校大学生茶叶消费情况与消费观念的调查分析[J].安徽农业科学,2012,40(34):16903-16905,3.基金项目
现代农业产业技术体系建设专项(CARS-23) （CARS-23）
云南农业大学博士科研启动基金项目(A2002226). （A2002226）
