工业工程2012，Vol.15Issue(4)：72-77,6.DOI:10.3969/j.issn.1007-7375.2012.04.013
基于S-O-R模型的顾客认同对消费者流体验影响
The Effect of Customer Recognition on Consumer's Flow Experience by Using S-O-R Model
摘要
Abstract
This paper analyzes the influence factors of consumer flow experience by using stores that experience the selling of brand mobile phones as case study. To make the analysis useful in theory and marketing, a stimulus-organism-response (S-O-R) model is presented to describe the flow experience with retail environment, consumer knowledge, and brand reputation being the basis of customer recognition. It shows that customer recognition can significantly affect the flow experience. Also, the three antecedent variables, namely retail environment, brand reputation, and consumer knowledge, have a significant positive impact on the customer recognition.关键词
流体验/顾客认同/零售环境/品牌声誉/消费者知识Key words
flow experience/ customer recognition/ retail environment/ brand reputation/ consumer knowledge分类
管理科学引用本文复制引用
沙振权,叶展慧..基于S-O-R模型的顾客认同对消费者流体验影响[J].工业工程,2012,15(4):72-77,6.基金项目
国家社会科学基金资助项目(11BGL036) （11BGL036）
广东省自然科学基金资助项目(S2011010002121) （S2011010002121）
