工业工程2012，Vol.15Issue(4)：89-95,7.DOI:10.3969/j.issn.1007-7375.2012.04.016
基于CAS理论的出版企业成长路径的选择与仿真
Selection and Simulation Study on Growth Way of Publishing Enterprises in China Based on CAS Theory
摘要
Abstract
In the view of complex adaptive system ( CAS) theory, the behavioral patterns for a publishing enterprise in China to select its growth way are analyzed. It is shown that there are three growth strategies to be selected, namely, independent development-oriented, the dynamic imitation, and innovation emerging ones. Then, based on the Swarm simulation platform, a multi-agent simulation model for competitive growth strategy selection of publishing enterprises in the incomplete competition market environment is developed. This is done by agent description, behavior rule setting, market environment simulation, and genetic algorithm. With this model, by simulation, it indicates that the growth of a publishing enterprise's market undergoes three phases: normal product competition, innovation emerging competition, and dynamic imitating competition phases. Based on the results, the growth strategy selection is proposed for different phases.关键词
出版企业/复杂适应系统(CAS)理论/成长路径选择/多主体建模/Swarm仿真Key words
publishing enterprise/ complex adaptive system (CAS) theory/ strategy selection/ multi-agent modeling/ swarm simulation分类
社会科学引用本文复制引用
原继东,王树恩..基于CAS理论的出版企业成长路径的选择与仿真[J].工业工程,2012,15(4):89-95,7.基金项目
国家软科学研究计划资助项目(2007GXQ4B110) （2007GXQ4B110）
