摘要
Abstract
Mobile Internet companies play the role of resource integration in the industry chain.Based on the industry value chain,mobile Internet companies and operators,content providers and equipment manufacturers show a high degree of association between the cone,and then the paper analyses factors that affect their profitability from the user,the value chain positioning,products and services,cross-border competition and cooperation,and explores the mobile Internet business profit model from pay for content,advertising media,product distribution and affiliate marketing interests share.The author believes that the mobile Internet companies must integrate internal and external resources to achieve profitability,to work closely with the various aspects of the industry chain,in order to ultimately achieve customer value.关键词
产业价值链/整合/移动互联网企业/盈利模式Key words
Industry Value Chain/Integration/Mobile Internet Companies/Profit Model分类
管理科学
