山西农业大学学报：社会科学版2012，Vol.11Issue(9)：950-953,4.
基于质量服务新视角的企业市场定位——以摩托罗拉公司为例
On Enterprise's Market Positioning from the Perspective of Quality Service——Motorola Company as an Example
任成孝1
作者信息
- 1. 山西财经大学工商管理学院,山西太原030006
- 折叠
摘要
Abstract
The concept of " positioning" has been widely accepted as important business and marketing strategies to establish competitive advantage since 1970s.But most enterprise's market positioning is based on the product or service design,price,advertisement,brand and marketing areas,which may bring certain profit for the enterprise in a given period,but not in the long run.Taking " quality service" and" Six Sigma" standard in Motorola Company as an example,this paper elaborated the innovation and long-term effectiveness of the system to provide a clear development direction and high commercial value for the enterprise in the future.关键词
市场定位/浅层次市场定位/深层次市场定位/质量服务Key words
Market positioning/Shallow market positioning/Deep market positioning/Quality of service引用本文复制引用
任成孝..基于质量服务新视角的企业市场定位——以摩托罗拉公司为例[J].山西农业大学学报：社会科学版,2012,11(9):950-953,4.
