台湾农业探索Issue(4)：26-29,4.
武夷岩茶发展的SWOT分析及其市场营销策略
SWOT Analysis and Marketing Strategies on Wuyi Rock Tea Industry
摘要
Abstract
The Wuyi Rock Tea is appreciated by customers because of its excellent quality and its rock rhyme. Wuyi Rock Tea enjoys high reputation at home and abroad. This article summarized the the current development situation and analyzed the strength, weakness, opportunity, threat by using SWOT method. Finally, the marketing strategies for Wuyi Rock Tea were put forward.关键词
武夷岩茶/SWOT分析/市场营销战略Key words
Wuyi Rock Tea/SWOT analysis/marketing strategy分类
管理科学引用本文复制引用
许栋奕,林杰,吴建清..武夷岩茶发展的SWOT分析及其市场营销策略[J].台湾农业探索,2012,(4):26-29,4.
