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模因论视角下的现代店铺命名

包克菲

现代营销Issue(11):224-225,2.
现代营销Issue(11):224-225,2.

模因论视角下的现代店铺命名

包克菲1

作者信息

  • 1. 内蒙古财经大学
  • 折叠

摘要

Abstract

Modern shop named form is various, different patterns. Is a special language phenomenon. It reflects social diversified wllue orientation, is the language with new content, promote the development and change of the language. But the whole show ", with repeated, depend on" single mold form, bring about language variation and pollution. A combination of language memetics the modern theory of pragmatics, to store model because of a combination of role and meme complex features of description and analysis, reveals the mold with essence, in order for a language phenomenon provides a new train of thought.

关键词

语言模因/店铺命名/强势模因/语言模用

Key words

Llanguage memes Shop named Strong memes Language module

分类

管理科学

引用本文复制引用

包克菲..模因论视角下的现代店铺命名[J].现代营销,2012,(11):224-225,2.

现代营销

1009-2994

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