中国人口·资源与环境2012，Vol.22Issue(11)：165-171,7.DOI:10.3969/j.issn.1002-2104.2012.11.025
城市居民对低碳农产品支付意愿与动机研究
China Urban Resident' s Motives of Willingness to Pay for Low-carbon Agricultural Products
摘要
Abstract
Compared with conventional food production, low-carbon agricultural food production increases costs. Consumers' willingness to pay ( WTP) is a critical part of the low-carbon economy, which will affect the compensation of the increasing production costs brought by the low-carbon production practices. Using the contingent valuation method (CVM) and the comparative method, this paper explores China' s urban households ' willingness to pay ( WTP) for CO2 emission reductions resulted from changes in food production processes. A survey of 417 respondents was conducted in the urban areas of Tianjin, Shandong and Jiangsu. With an incentive compatible and comparative method, the study finds that the average premium for the low-carbon attributes is RMB3. 87 per 500 kg for pork. The study also examines the impacts of different information treatments on the price premium for the low-carbon attributes in order to explore consumers' motivations. The study shows that the alternative information treatments affect consumers' WTP, suggesting that consumers' WTP for the low-carbon food is partly derived from perceived selfish attributes.关键词
温室效用/低碳农产品/对照法/支付意愿/支付动机Key words
greenhouse effect/ low-carbon food/ willingness to pay/ comparative method/ motives for buying分类
管理科学引用本文复制引用
应瑞瑶,徐斌,胡浩..城市居民对低碳农产品支付意愿与动机研究[J].中国人口·资源与环境,2012,22(11):165-171,7.基金项目
国家社会科学基金重大招标项目"建设以低碳排放为特征的农业产业体系和农产品消费模式研究"(编号:10zd&031) （编号:10zd&031）
江苏省普通高校研究生科研创新计划项目(编号:CXZZ12_0301). （编号:CXZZ12_0301）
