摘要
Abstract
Previously commercial pedestrian streets developed extremely fast in urban China. The structure adjustment, layout's rationality and competitiveness improvement of their business forms have much to do with the planning, construction, investment and promotion of the streets as well as the development of the tourism industry chain. This study picks up two famous commercial pedestrian streets in Hangzhou as comparative cases, Hefang Street and Southern Song Imperial Street, which are designed and built in different eras. With an empirical method and TOPSIS by Information Entropy Weight (IEW), the research sets up an evaluation index system to calculate the competitiveness of each business form and analyze its layout on both streets. The research has drawn the conclusion that: (1) There are four most competitive business forms in both streets, and they are clothing, catering, crafts and groceries. As for Hefang Street, domestic crafts without brands, domestic-brand clothing and groceries are the top three forms in competitiveness, while domestic-brand catering, oversea-brand catering and domestic-brand clothing rank top three in Southern Song Imperial Street. (2) It is the crafts that display the most prominent difference in competitiveness rankings between the two streets; In Hefang Street, no matter with domestic or oversea brands, crafts are highly competitive, however, they are less competitive in Southern Song Imperial Street. (3) General stores are ranked at the bottom of the competitiveness in both streets. Additionally, the coordination and consistency between the business forms' competitiveness and their layouts has been discovered as well, and the relationship between the competitiveness and the agglomeration as well as the discrete of business forms has also been discussed.关键词
步行商业街/业态/竞争力/信息熵权法/TOPSIS法Key words
commercial pedestrian streets/ business forms/ competiveness/ information entropy weight (IEW)/TOPSIS分类
管理科学
