重庆交通大学学报：社会科学版2012，Vol.12Issue(6)：114-117,4.
戏剧主义视角下的广告语篇修辞分析
A Rhetorical Analysis of Advertising Discourse from Perspective of Dramatism
吴永昇1
作者信息
- 1. 福州大学外国语学院,福建福州350108
- 折叠
摘要
Abstract
Kenneth Burke thinks that we live in a dramatized world and the theory of dramatism is constructed on the basis of the notion, which is more feasible and workable in practice. "Dramatic Pentad" and "Rhetoric of Rebirth" are the main elements in the theory. Dramatistic rhetorical criticism regards advertising discourse as a symbolic drama from linguistic signs. By interpre- ting the fore - grounded "reality" in the discourse, it will be more effective in revealing the "naturalized" commercial ideological motivation, which serves as a new perspective to understand the power mechanism hidden in the discourse with a view to heighte- ning the awareness of rhetorical criticism. It is also demonstrated that the concept of "Ternfinistic Screen" plays a guiding role in understanding the construction of reality and production of knowledge.关键词
戏剧主义/广告语篇/动机Key words
dramatism/advertising discourse/motivation分类
社会科学引用本文复制引用
吴永昇..戏剧主义视角下的广告语篇修辞分析[J].重庆交通大学学报：社会科学版,2012,12(6):114-117,4.
