黑龙江八一农垦大学学报2012，Vol.24Issue(6)：77-81,5.
供应链视角下的黑龙江乳业集团营销渠道冲突预警机制研究
Research on Warning Mechanism of Heilongjiang Dairy Group Marketing Channel Conflict Based on the Perspective of Supply Chain
摘要
Abstract
Based on the principle of the supply chain, under the premise of reveal the relationship between supply chain management and marketing channel management, on the basis of the analysis of Heilongjiang Dairy Group marketing channel conflict management disease, the thesis exploringly constructed a supply chain model services marketing channel conflict management and a warning mechanism of marketing channel conflict management based on the perspective of supply chain. Systematically explained the fundamentals of models construction and run. The model not only overcame the inherent defects of the traditional marketing channel conflict management but also adapted to the external pressure in the new competitive mode.关键词
供应链/营销渠道/冲突管理Key words
supply chain/marketing channels/conflict management分类
管理科学引用本文复制引用
李莉,宋淑丽,于志娜,赵海燕..供应链视角下的黑龙江乳业集团营销渠道冲突预警机制研究[J].黑龙江八一农垦大学学报,2012,24(6):77-81,5.基金项目
黑龙江省教育厅人文社会科学项目“黑龙江省乳业营销渠道冲突管理研究” （）
