摘要
Abstract
As a result of Web2.0, microblog has become not only the simplest information dissemination tool, but also the most effective communication tool. After Sina microblog came into service on Aug. 14, 2009, microblog has became a hot media with massive audience, and been concerned by most organizations, including publishing agency. This paper that takes the official microblog of Dook Book in Sina for example, focuses on its practice, in order to find the way to solve the problems and provide some reference to microblog marketing of publishing agency in China.关键词
微博营销/出版机构/图书营销/新浪微博Key words
Microblog Marketing/Publishing Agency/Book Marketing/Sina Microblog分类
社会科学
