科技广场Issue(9)：215-218,4.
论鄱阳湖经济区生态旅游营销方式的创新
Study on the Marketing Innovation of Ecological Tourism of Poyang Lake Economic Zone
摘要
Abstract
This paper analyzes the advantages of local ecological tourism resource, development direction, prospects and constraints, etc. in Poyang Lake Economic Zone. It puts forward a marketing innovation way of ecological tourism, which will provide certain references and quotable experiences to the future development of ecological tourism of Poyang Lake Economic area.关键词
鄱阳湖经济区/生态旅游/事件营销/旅游景区植入式营销Key words
Poyang Lake Economic Zone/Ecological tourism/Event Marketing/Product Placement Marketing of Tourist Attraction分类
管理科学引用本文复制引用
周燕,游明忠..论鄱阳湖经济区生态旅游营销方式的创新[J].科技广场,2012,(9):215-218,4.基金项目
南昌工程学院2010年度校级青年基金（人文社科）《鄱阳湖区生态旅游客源开发与营销策略研究》课题项目的研究成果 （）
