广西师范大学学报（自然科学版）2012，Vol.30Issue(4)：30-35,6.
Web信息诉求与用户任务交互的眼动模式发现
Interaction Effects of Web Content Appeal Strategies with User Tasks and Its Influence on Eye-Movement Pattern
摘要
Abstract
Eye-movement is an external manifestation of human psychology and cognitive status. Most previous research focus on how eye-movement is affected by the outside information representations or users' inside states,the interaction effects of appeals of Web information to users' tasks and its impacts to users' eye-movement patterns were seldomly studied. Eye-tracking technology was applied to investigate how the appeals of Web information interact to users' tasks and impacts on eye-movement patterns; emotional appeal and rational appeal were adopted to describe information, and participants were assigned preference and matching tasks in the experiment. The results showed that there were different eye-movement patterns between participants on preference task and on matching task;meanwhile,these differences were impacted by the appeals of the information being watched. The results suggest that, participants' eye-movement patterns are not only restricted to the inside tasks,but also affected by outside information appeal strategies. On the premise of fully considering this interaction effect,it is reasonable to utilize eye-movement data for user classification.关键词
诉求方式/用户任务/眼动模式/用户分类Key words
appeal strategies/users' tasks/eye-movement pattern/user classification分类
信息技术与安全科学引用本文复制引用
秦林婵,钟宁,吕胜富,粟觅..Web信息诉求与用户任务交互的眼动模式发现[J].广西师范大学学报（自然科学版）,2012,30(4):30-35,6.基金项目
国家自然科学基金资助项目(60905027) （60905027）
