西南交通大学学报2012，Vol.47Issue(6)：1041-1048,8.DOI:10.3969/j.issn.0258-2724.2012.06.021
双营销渠道闭环供应链决策模型与协调
Product Remanufacturing and Pricing Decisions and Supply Chain Coordination of Closed-Loop Supply Chain with Dual Sale Channels
摘要
Abstract
In order to analyze the impact of direct-sale channel on retail-sale channel and the effect of product remanufacturing on cost control, a Stackelberg game model between one manufacturer and one retailer under decentralized control, and a decision model of closed-loop supply chain ( CLSC) under centralized control were established using the game theory. The decisions and profits of each agent and supply chain are obtained by solving the models. Based on contract theory, a wholesale price contract with transfer payment for the CLSC with dual sale channels was put forward to coordinate the decisions of the two agents and supply chain. The result reveals that under decentralized control mode, the direct-sale price and retail price are higher than their counterpart under centralized control model, except the product remanufacturing rate and profit of CLSC. The wholesale price contract with transfer payment can coordinate the decision behaviors of manufacturer and retailer, increase their profits and the profit of CLSC, and realize supply chain coordination and win-win between producer and seller. The direct-sale channel in CLSC can attract potential demand and improve total demand, yet the risk of channel operation will be augmented along with the transfer of demand from retail-sale channel to direct-sale channel. Therefore, the impact of direct-sale channel on retail-sale channel should be lessened as possible. In addition, a numeric example demonstrates the reasonability of the proposedmodels and the feasibility of the wholesale price contract with transfer payment.关键词
闭环供应链/双营销渠道/回收再制造/带转移支付的批发价合同/供应链协调Key words
closed-loop supply chain/ dual sale channels/ product remanufacturing/ wholesale price contract with transfer payment/ supply chain coordination分类
管理科学引用本文复制引用
徐兵,吴明..双营销渠道闭环供应链决策模型与协调[J].西南交通大学学报,2012,47(6):1041-1048,8.基金项目
国家自然科学基金资助项目(NSFC70961006) （NSFC70961006）
中国博士后科学基金资助项目(20100481186) （20100481186）
中国博士后科学基金特别资助项目(2012T50593) （2012T50593）
