海南师范大学学报：自然科学版2012，Vol.25Issue(4)：458-464,7.
同城化背景下的旅游营销策略研究——以厦漳泉为例
The Tourism Marking Tactics Research Under the Background of Urban Cohesion Taking Xiazhangquan as an Example
摘要
Abstract
Urban cohesion is a tactic to improve the competitive power of a specific region. The tourism marking tactics will change to a certain extent under this background and situation. This article borrow the ideas from the research on Urban cohesion to discriminate the relative concepts, to analyze the interaction between tourism cities in the "in-city" and the interaction between "in-city" and "out-city", establish the tourism marking tactics mode under urban cohesion background according to the interaction mode, then take Xiazhangquan as an example to analyze the current situation of its tourism making tactics and to put farward some marking tactics suggestions for Xiazhangquan.关键词
同城化/旅游营销策略/厦漳泉Key words
urban cohesion/tourism marking tactics/Xiazhangquan分类
经济学引用本文复制引用
苏雅婷,马元柱,袁书琪,石玉..同城化背景下的旅游营销策略研究——以厦漳泉为例[J].海南师范大学学报：自然科学版,2012,25(4):458-464,7.基金项目
福建省社科“十一五”规划重大项目 （）
