湖北工程学院学报2012，Vol.32Issue(6)：117-122,6.
影视广告中意象营造之效用
The Efficacy of Imagery Building in Film Ads
王飞1
作者信息
- 1. 湖北工程学院文学与新闻传播学院,湖北孝感432000
- 折叠
摘要
Abstract
The combination of imagery plays an important role in producing film ads. In consequence, the essence of ads creation is acknowledged to be using, combining, associating and switching over the imagery. As a matter of fact, ads creation is produced by composing phonic and visual elements in order. Thus only by properly selecting and applying expression elements and modes can we build the very imagery needed in ads dissemination, witch facilitates the purchasing.关键词
意象/意象营造/影视广告Key words
imagery/imagery building/film ads分类
社会科学引用本文复制引用
王飞..影视广告中意象营造之效用[J].湖北工程学院学报,2012,32(6):117-122,6.
