计算机应用研究2013，Vol.30Issue(4)：1028-1031,1043,5.DOI:10.3969/j.issn.1001-3695.2013.04.018
存在强势零售商与直销渠道的供应链内生时机
Endogenous timing of supply chain with dominant retailer and direct channel
摘要
Abstract
In an asymmetrical supply chain with dominant/weak retailer and direct channel, the article firstly discussed the effect of transfer of pricing power, consumer loyalty and reservation price difference on equilibrium results under three game timing. Then, it studied endogenous timing of supply chain,and analyzed consumer surplus and social welfare. Finally, it verified the conclusions through numerical simulation. The study shows that transfer of pricing power enables dominant retailer get more profits than its competitor. Game endogenous timing of supply chain is manufacturer Stackelberg and retailer Stackelberg. When reservation price difference increases, consumer surplus will increase. However, social welfare firstly decreases and then increases.关键词
供应链/分销渠道/强势零售商/直销渠道/内生时机/福利分析Key words
supply chain/ distribution channel/ dominant retailer/ direct channel/ endogenous timing/ welfare analysis分类
信息技术与安全科学引用本文复制引用
刘军,谭德庆..存在强势零售商与直销渠道的供应链内生时机[J].计算机应用研究,2013,30(4):1028-1031,1043,5.基金项目
国家自然科学基金资助项目(71271175) （71271175）
国家教育部人文社会科学研究青年基金资助项目(12YJC630096) （12YJC630096）
四川省科技支撑计划资助项目(2011SZ0228) （2011SZ0228）
