上海管理科学2013，Vol.35Issue(1)：33-37,5.
论奢侈品牌的事件管理模型和特性
Events Management Model and Events Features of Luxury Brands
摘要
Abstract
Along with the expansion of Chinese luxury market, the competitions among the luxury brands become more and more serious. Both the luxury brands and academic circle gradually focus on how to utilize events to effectively and efficiently achieve the marketing objectives. Based on the 6S EVENTS model as well as the amount of analysis and researches on events management in luxury industry, this paper puts forward the Events Marketing Model of luxury brands and points out the 6 necessary EVENTS features. The findings will contribute to the Marketing researches and events management of luxury brands in China.关键词
事件管理/事件营销/奢侈品牌事件特性Key words
Events management/ Events marketing/ Event features of luxury brands分类
管理科学引用本文复制引用
李杨,范徵..论奢侈品牌的事件管理模型和特性[J].上海管理科学,2013,35(1):33-37,5.
