中国医学教育技术2013，Vol.27Issue(2)：244-248,5.
谈医药营销课堂教学的AIDMA法则
AIDMA rule in pharmaceutical marketing classroom teaching
摘要
Abstract
Based on introducing AIDMA rule and combining pharmaceutical marketing classroom teaching, this paper discusses the priorities and precautions of implementing each step. Then it points out that adopting AIDMA rule in pharmaceutical marketing teaching is an effective approach to achieving teaching objectives.关键词
AIDMA法则/课堂教学/医药营销/运用Key words
AIDMA rule/ classroom teaching/ pharmaceutical marketing/ adoption分类
社会科学引用本文复制引用
盛德荣,李铭..谈医药营销课堂教学的AIDMA法则[J].中国医学教育技术,2013,27(2):244-248,5.
