工业工程2013，Vol.16Issue(2)：67-73,7.DOI:10.3969/j.issn.1007-7375.2013.02.010
需求不确定的双渠道供应链定价策略
Pricing Strategy of Dual-Channel Supply Chain under Demand Uncertainty
摘要
Abstract
A supply chain composed of a manufacturer and a retailer is considered. This supply chain has two channels and its demands are subject to uncertainty in both channels. For such a supply chain, a model is built for pricing decision and coordination of the supply chain. With this model, analysis results show that the online price, wholesale price, and the retail price are influenced by consumer' s channel preference coefficient, demand uncertainty, and marginal cost of production. Also, comparative analysis is carried out between decentralized and centralized decision making modes. Then, a contract is presented for channel conflict remitting and profit sharing. Rational range of wholesale price is obtained. In the obtained wholesale price range, the lower the wholesale price is, the larger range of transfer payment the retailer presents to the manufacturer.关键词
双渠道/需求不确定性/定价策略/Stackelberg博弈Key words
dual-channel/ demand uncertainty/ pricing strategy/ Stackelberg game分类
管理科学引用本文复制引用
曾敏刚,王旭亮..需求不确定的双渠道供应链定价策略[J].工业工程,2013,16(2):67-73,7.基金项目
国家自然科学基金重点资助项目(70832003) （70832003）
中央高校资助项目(2012ZM0030) （2012ZM0030）
