工业工程2013，Vol.16Issue(3)：45-49,5.DOI:10.3969/j.issn.1007-7375.2013.03.008
考虑渠道偏好的双渠道供应链库存策略研究
Study on Dual Channel Supply Chain Inventory Strategy with Channel Preference
摘要
Abstract
When conducting both online sale and conventional retail,manufacturers need to coordinate the logistics conflict between these two channels.In considering consumer channel preference,the dual channel supply chain system is analyzed and an inventory decision-making quantitative model is built.Based on this model,simulation is made by using Matlab.Results indicate that as demand uncertainty increases,manufacturers and retailers increase their inventory and suffer a loss of profit,while the increase of online channel preference rate can result manufacturers' inventory increase,which results in the profit decrease of retailers and the supply chain.关键词
双渠道/库存策略/渠道偏好Key words
dual channel/ inventory strategy/ channel preference分类
管理科学引用本文复制引用
李莉,刘欣,颜艳..考虑渠道偏好的双渠道供应链库存策略研究[J].工业工程,2013,16(3):45-49,5.基金项目
国家自然科学基金资助项目(71271115 （）
70971065) （）
教育部人文社会科学项目(09YJA630069) （09YJA630069）
