上海管理科学2013，Vol.35Issue(3)：13-16,4.
浅析中国企业“走出去”中的公共关系战略运用
A Brief Analysis of Application of Public Relations Strategy in Chinese Enterprises "Going Out" Process
摘要
Abstract
In the background of the global economic integration,international company merger,capital fusion and overseas investment trade and other business activities occur commonly.In the 21st century,in the promotion of national "going out" strategy,more and more Chinese enterprises begin to seek a road of sustainable development in a global point of view.However,cross-cultural communication barriers become the utmost setback of Chinese enterprise during the "going out"process.In order to solve this problem,one of the effective means is the use of public relations strategy.This paper will give the complete definition of public relations strategy,the elements and main content of public relations strategy,and with the case study of successful acquisition of Volvo by Gili Group,elaborate the application of public relations strategy in Chinese enterprises "going out" process and issues that should be pay attention to.关键词
走出去/公共关系/公共关系战略Key words
Go-out/ Public relations/ Public relations strategy分类
社会科学引用本文复制引用
袁王珏..浅析中国企业“走出去”中的公共关系战略运用[J].上海管理科学,2013,35(3):13-16,4.
