系统管理学报2013，Vol.22Issue(3)：327-334,8.
产品再制造背景下制造商双渠道定价策略计算实验研究
A Computational Experiment Study on the Manufacture's Pricing Strategy in Dual Channels with Remanufacturing
摘要
Abstract
The manufacturer's pricing strategy in dual channels with remanufacturing is studied using computational experiment.Four pricing schemes are studied,namely,full product with single distribution,single product with dual distribution,full product line with dual distribution,and full product line with exclusive distribution.The effect of consumer's preference,unit remanufacturing cost and cost of direct channel sales on manufacture's pricing strategies is investigated.The computational experiment results show that,when unit remanufacturing cost is lower than new unit cost and the manufacturer adopts different pricing strategies for new and remanufactured products,the profits of both the manufacturer and the retailer are higher than that of basic strategy.After introducing direct channel,when unit remanufacturing cost is lower than new unit cost and the manufacturer adopts full product line with dual distribution pricing strategy,the profits of both the manufacturer and the retailer are higher than those of other strategies.Whether the manufacture should adopt remanufacturing depends not only on the unit remanufacturing cost,but also on the consumer's acceptance level of remanufactured products.When consumer's acceptance level is low,remanufacturing will not benefit the manufacturer and the retailer even if the unit remanufacturing cost is lower than new unit cost.关键词
定价策略/再制造/双渠道/计算实验Key words
pricing strategy/remanufacturing/dual-channel/computational experiment分类
管理科学引用本文复制引用
徐峰,盛昭瀚..产品再制造背景下制造商双渠道定价策略计算实验研究[J].系统管理学报,2013,22(3):327-334,8.基金项目
国家自然科学基金资助项目(71101067,71101069,70901036,71071073) （71101067,71101069,70901036,71071073）
国家社科重大招标资助项目(11&ZD169) （11&ZD169）
