微型电脑应用2013，Vol.29Issue(1)：54-57,4.
RFID读写技术在户外广告互动中的应用
Computer Technology in Outdoor Advertising Interaction of Application
摘要
Abstract
The application is improve for the one-way transmission mode of outdoor advertising screen,combine the RFID technology,3G technology and Intemet technology to design a practical and effective advertising interactive screen application mode,changing the advertising for online and offline of real-time interaction from one-way transmission.With RFID chips for the user carrier,downloading content of advertising to mobile phone with MMS,what can realize the communication with user and advertising,also store the information with database technology,for further improve the precision of the advertising.This paper mainly introduces the business model and front design process of this application.关键词
数字广告/RFID/3G网络/数字新媒体Key words
Digital Advertising/ RFID/ 3G Network/ Digital New Media/ Database分类
信息技术与安全科学引用本文复制引用
邱静波..RFID读写技术在户外广告互动中的应用[J].微型电脑应用,2013,29(1):54-57,4.
