计算机应用与软件2013，Vol.30Issue(8)：228-232,5.DOI:10.3969/j.issn.1000-386x.2013.08.063
基于利润增量预测的促销商品选择问题研究
RESEARCH ON ITEM SELECTION FOR MARKETING BASED ON INCREMENTAL PROFITS ESTIMATION
吕加国 1郭景峰2
作者信息
- 1. 枣庄学院信息科学与工程学院 山东枣庄277160
- 2. 燕山大学信息科学与工程学院 河北秦皇岛066004
- 折叠
摘要
Abstract
Based on the impact of cross-selling between the commodity varieties and the premise that different commodities within the same variety can be substituted,we present a new algorithm for item selection for marketing (ISM) in this papcr.According to the pertinence between two varieties in sales promotion,we define the cross-selling impact factor between the varieties.According to the distance between different commodities in same variety,we model the substitution role of different commodities within the same variety.After presenting the algorithm for incremental profits estimation of varieties and the commodities in this paper,we further propose an algorithm for ISM which is based on incremental profits estimation.Experiments prove the effectiveness of the algorithm.关键词
促销商品选择问题/品种/交叉销售/商品距离/利润增量Key words
ISM / Variety / Cross-selling / Commodity distance /Incremental profits分类
信息技术与安全科学引用本文复制引用
吕加国,郭景峰..基于利润增量预测的促销商品选择问题研究[J].计算机应用与软件,2013,30(8):228-232,5.
