中国药房2013，Vol.24Issue(29)：2699-2701,3.DOI:10.6039/j.issn.1001-0408.2013.29.05
政府在药品创新管理中的对策研究
Countermeasures Study on Government for Medicine Innovation Management
王森1
作者信息
- 1. 江苏大学管理学院公共事业管理系,江苏镇江212013
- 折叠
摘要
Abstract
OBJECTIVE:To provide theoretic reference for management tool used by government effectively to promote the willing of pharmaceutical enterprise about independent innovation.METHODS:Based on literature review,the management tools of the government in enterprises innovation were analyzed.The evolutionary game theory model had been established to analyze results of game playing of enterprise innovation.The reasons for the willing of pharmaceutical enterprise about independent innovation were studied to put forward relevant countermeasures.RESULTS & CONCLUSIONS:Influenced by innovation revenue,innovation cost,imitation revenue and imitation cost,the pharmaceutical enterprises game has several situations:all the pharmaceutical enterprises adopt innovation strategy; all the pharmaceutical enterprises adopt imitation strategy; part of the enterprises adopt irmoration or imitation strategy; the enterprises give up the development of new product.According to different evolutions,the government should adopt different strategies:maintain the situation of policies; support innovation and increase imitation cost; guarantee long-term management countermeasure; adopt measure to ensure that innovation income is higher than cost.关键词
药品创新/模仿/演化博弈/政府管理/对策Key words
Medicine innovation/Imitation/Evolutionary game theory/Government management/Countermeasures分类
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王森..政府在药品创新管理中的对策研究[J].中国药房,2013,24(29):2699-2701,3.
