Journal of Changshu Institute of TechnologyIssue(6)：91-93,3.
应用型本科院校案例教学效果影响因素调查研究——以常熟理工学院市场营销专业为例
Investigation of Influencing Factors of Case Teaching Effect in Applied Undergraduate Colleges and Universities:A Case Study of Marketing Major in Changshu Institute of Technology
胡彦蓉 1刘洪久1
作者信息
- 1. 常熟理工学院管理学院,江苏常熟215500
- 折叠
摘要
Abstract
With China’s reform of higher educational system, higher education is changing from elite education to mass education, and the applied talents have become the goal of many universities. This paper takes marketing ma⁃jor in Changshu Institute of Technology as an example, and uses a combination of qualitative and quantitative meth⁃ods to study the main influencing factors of case teaching effect in applied undergraduate universities. The results show that the case teaching method, students’learning attitude, case teaching and teaching factors of teachers can have an effect on case teaching.关键词
应用型本科院校/案例教学效果/影响因素Key words
applied undergraduate colleges and universities/case teaching effect/influencing factors分类
社会科学引用本文复制引用
胡彦蓉,刘洪久..应用型本科院校案例教学效果影响因素调查研究——以常熟理工学院市场营销专业为例[J].Journal of Changshu Institute of Technology,2012,(6):91-93,3.
