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重庆乡村旅游创新发展策略研究

陈雪钧 李莉

黑龙江农业科学Issue(9):115-118,4.
黑龙江农业科学Issue(9):115-118,4.

重庆乡村旅游创新发展策略研究

Research on Innovation Strategy of Chongqing Rural Tourism

陈雪钧 1李莉2

作者信息

  • 1. 重庆交通大学人文学院,重庆400074
  • 2. 重庆第二师范学院旅游系,重庆400065
  • 折叠

摘要

Abstract

  Rural tourism has become the hot spots in domestic tourism market .At present ,the development of rural tourism has taken shape in Chongqing ,but still exist many problems .On the basis of analyzing the present situation of Chongqing rural tourism ,the problems that exsiting product homogenization competition ,high pro-portion of self-employment ,imperfect industry chain and weak marketing power were summarized .And then put forward four countermeasures to promote the development from the innovation visual angle ,which inclu-ding innovating rural tourism products ,innovating rural tourism management patterns ,innovating rural tourism industry chain and innovating rural tourism marketing ways .

关键词

乡村旅游/创新/产业链

Key words

rural tourism/innovation/industry chain

分类

管理科学

引用本文复制引用

陈雪钧,李莉..重庆乡村旅游创新发展策略研究[J].黑龙江农业科学,2012,(9):115-118,4.

基金项目

2010年重庆市社会科学规划青年资助项目(2010QNZX35) (2010QNZX35)

黑龙江农业科学

1002-2767

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