交通信息与安全2013，Vol.31Issue(4)：40-44,5.DOI:10.3963/j.issn1674-4861.2013.04.009
基于乘客感知的公交服务质量影响因素分析
Factors Affecting Bus Service Quality Based on Passenger Perception
摘要
Abstract
Abstract:The paper analyzes the factors affecting bus service quality based on passenger perception in Yichang City by applying the advanced SERVQUAL model and Binary Logistic model.The results show that the regression conclusions of the Binary Logistic model are affected by the different thresholds,which is used to divide the level of perception service quality.However,the main factors affecting bus service quality based on passenger perception in Yichang are the same under different thresholds,which are bus safety,ticket price and convenience of walking to bus station.Factors,including kindness of bus driver and conductor,bus information technology,have little influence on the perception of service quality.Finally,some improvement strategies for bus service quality are put forward based on the research results.关键词
交通工程/影响因素/SERVQUAL模型/公交服务质量/二项Logistic模型Key words
traffic engineer/infuencing factors/SERVQUAL model/bus service quality/binary Logistic model分类
交通工程引用本文复制引用
彭昌溆,周雪梅,张道智,林南南,宋兴昊..基于乘客感知的公交服务质量影响因素分析[J].交通信息与安全,2013,31(4):40-44,5.基金项目
国家自然科学基金资助项目(批准号:60974093/F030209)资助 （批准号:60974093/F030209）
