辽宁工程技术大学学报（社会科学版）Issue(5)：461-463,3.DOI:CNKI:21-1412/C.20120906.0947.007
价格折扣对消费者感知价值和行为意向的影响
Impact of price discount on consumers’ perceived value and behavioral intention
高晓倩1
作者信息
- 1. 辽宁工程技术大学 营销管理学院,辽宁 葫芦岛 125105
- 折叠
摘要
Abstract
Based on questionnaires, analyses were made of the differences in consumers ' perceived quality, perceived value and purchase intention at the medium or high discount. Results showed that price discounts are negatively correlated with consumers’ perceived quality, perceived value and pur-chase intentions, and the difference is significant. At the same time, there is significantly positive corre-lation between consumers’perceived quality, perceived value and purchase intention.关键词
消费者/价格折扣/感知质量/感知价值/购买意愿Key words
consumer/price discount/perceived quality/perceived value/purchase intention分类
管理科学引用本文复制引用
高晓倩..价格折扣对消费者感知价值和行为意向的影响[J].辽宁工程技术大学学报（社会科学版）,2012,(5):461-463,3.
