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基于用户年龄的微博信息分享行为研究

钱颖 汪守金 金晓玲 钟永光 李巧凤

情报杂志Issue(11):14-18,5.
情报杂志Issue(11):14-18,5.

基于用户年龄的微博信息分享行为研究

Information Sharing Behavior for Different Age Groups on Microblogging

钱颖 1汪守金 1金晓玲 1钟永光 2李巧凤1

作者信息

  • 1. 上海大学管理学院 上海 200444
  • 2. 青岛大学国际商学院管理科学与工程系 青岛 266071
  • 折叠

摘要

Abstract

  This study focuses on the information sharing behavior of different age groups. Based on the data obtained from 168 interviews, statistical and correlation analyses are performed. For different age groups, users exhibit common features and specific features. Users of all ages open microblogging mainly because of the influence of users around them and recommendations of friends. The contents posted on the microblogging are mostly about feeling, daily life, and personal interests and views. However, young people present higher initiatives on opening a microblogging account and use it with higher frequency and more time.

关键词

微博/信息分享/年龄/微博使用行为/关联分析

Key words

icroblog/information sharing/age/Microblogging behavior/correlation analysis

分类

社会科学

引用本文复制引用

钱颖,汪守金,金晓玲,钟永光,李巧凤..基于用户年龄的微博信息分享行为研究[J].情报杂志,2012,(11):14-18,5.

基金项目

国家自然科学基金“新媒介舆情与群体恐慌心理的动态关系研究”(编号:71103118) (编号:71103118)

上海浦江人才项目“基于微博介质的突发事件谣言传播机理研究”(编号11PJC075) (编号11PJC075)

情报杂志

OA北大核心CHSSCDCSSCI

1002-1965

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