上海城市规划Issue(3)：22-26,5.
上海历史文化风貌区保护和更新的品牌策略——以衡山路-复兴路历史文化风貌区为例
Branding Strategies for Protection and Renewal of Historic and Cultural Areas in Shanghai——A Case Study on Hengshan Road-Fuxing Road Historic and Cultural Area
摘要
Abstract
On the case study of Hengshan Road-Fuxing Road historical and cultural area, the paper analyzes the brand features of historical and cultural areas in Shanghai, advocates to build and develop urban successful and long-lasting cultural brands of its historical and cultural areas, then puts forward brand strategies for the protection and renewal of urban historical and cultural areas to enhance their cultural values.关键词
历史文化风貌区/文化价值/品牌策略/衡山路-复兴路/上海Key words
Historic and cultural areas/Cultural value/Brand strategy/Hengshan Road-Fuxing Road/Shanghai分类
建筑与水利引用本文复制引用
王敏..上海历史文化风貌区保护和更新的品牌策略——以衡山路-复兴路历史文化风貌区为例[J].上海城市规划,2012,(3):22-26,5.基金项目
国家自然科学基金（项目批准号：51008215）和教育部人文社科青年基金 （）
