摘要
Abstract
From the perspectives of consumers' motive in purchasing and product purpose,this paper classifies silkrelated museum derivatives,discusses development rules of these museum derivatives,and summarizes major design approaches,including reproduction,theme design,and silk pattern redesign.Aiming at the problems in the design and sales of silk-related museum derivatives and based on product design and development theory,domestic and overseas cases and practical project experience,this paper,in the logical order of design and development process of silk derivatives,raises derivative positioning,unique design,and project management in early development phase,integrated marketing and experience marketing during the selling process,and relying on industry support and talent training for follow-up development.关键词
丝绸/博物馆衍生品/设计策略Key words
silk / museum derivative / design strategy分类
轻工纺织
