湖北文理学院学报Issue(11)：41-45,5.
襄阳龙舟赛事开发研究
Research on Dragon Boat Races in Xiangyang
吉玉良1
作者信息
- 1. 湖北文理学院 教育学院,湖北 襄阳 441053
- 折叠
摘要
Abstract
Based on the origin and current situation and develop countermeasure of the dragon boat races in Xiangyang, this thesis is aiming to offer theoretical guidance and practical support for the inheritance and development of the dragon boat races in Xiangyang. The result indicates that the dragon boat races should have a sustainable development in the new period. we should take the road of brand development strategy to achieve the inheritance and innovation simultaneously. exploiting the social value and economic value of the dragon boat races is the basic guarantee of its survival and development. So that will expand the popularity of Xiangyang city by means of the launch of the dragon boat races and offer the brandprotection about attracting investment, in the same time, it will encourage the development of tourism economy in Xiangyang.关键词
传统体育/龙舟赛/襄阳/体育经济Key words
Traditional PE/Dragon boat races/Xiangyang/PE economy分类
社会科学引用本文复制引用
吉玉良..襄阳龙舟赛事开发研究[J].湖北文理学院学报,2012,(11):41-45,5.
