计算机应用研究2013，Vol.30Issue(8)：2323-2326,2348,5.DOI:10.3969/j.issn.1001-3695.2013.08.020
基于讨价还价能力的双渠道供应链定价模式选择
Study on pricing scheme decision in dual channel supply chain under bargaining power
摘要
Abstract
This paper investigated a supply chain with a direct channel and e-tail channel.Under different bargaining power owned by manufacturer or e-tailer,it analyzed the pricing decision and logistic service level decision of supply chain member by using game theory under three pricing schemes.It was found that uniform pricing decided by manufacturer was optimal when the manufacturer' s bargaining power was weak,and unequal pricing scheme with wholesale price negotiated based on direct sale price was optimal when the manufacturer' s bargaining power was strong.Under these optimal pricing schemes,the profit of supply chain and manufacturer was dominant and the logistic service level was highest.The profit of e-tailer was slightly influenced by pricing scheme,so the optimal pricing scheme might be the equilibrium strategies accepted by chain members.关键词
双渠道供应链/讨价还价能力/Stackelberg博弈/定价模式/服务水平Key words
dual channel supply chain/ bargaining power/ Stackelberg game/ pricing scheme/ service level分类
信息技术与安全科学引用本文复制引用
李海,崔南方..基于讨价还价能力的双渠道供应链定价模式选择[J].计算机应用研究,2013,30(8):2323-2326,2348,5.基金项目
国家自然科学基金资助项目(71131004,71271097) （71131004,71271097）
