计算机应用研究2013，Vol.30Issue(9)：2619-2621,2676,4.DOI:10.3969/j.issn.1001-3695.2013.09.015
网上零售业多产品配送服务定价研究
Research on multi-products delivery plan in B2C companies
肖青 1王东2
作者信息
- 1. 上海交通大学中美物流研究院,上海200030
- 2. 上海交通大学软件学院,上海200240
- 折叠
摘要
Abstract
With more and more B2C companies start to provide free delivery service to attract the customers,how to design the free-shipping rule to maximize the retailers' profit and market share has become a new problem facing the online retailers.This paper decomposed the problem into a two-stage model:customer's behavior model and retailer's profit model.First,it built the customer's behavior model to get the optimal purchasing decisions of consumers under a given free shipping threshold and product price.And then it maximized the retailer's profit model which was established on the result of the customer's behavior function to determine the optimal free shipping policy of retailer.Through algorithm design and numerical study,it found that the retailer's profits would jump when free shipping threshold was set at the boundary of product price combination value.关键词
电子商务/配送服务/消费者效用函数/消费者剩余Key words
e-commerce/ delivery/ customer utilization function / consumer surplus分类
管理科学引用本文复制引用
肖青,王东..网上零售业多产品配送服务定价研究[J].计算机应用研究,2013,30(9):2619-2621,2676,4.
