东华大学学报（英文版）2013，Vol.30Issue(2)：158-163,6.
Market Share Model of Price and Advertising Combined Game in Duopoly
Market Share Model of Price and Advertising Combined Game in Duopoly
ZHANG Jing 1SONG Fu-gen2
作者信息
- 1. Glorious Sun School of Business &Management,Donghua University,Shanghai 200051,China
- 2. Shanghai Business School,Shanghai 200235,China
- 折叠
摘要
关键词
advertising/price/game theory/market share model/marketing decision support system(MDSS)Key words
advertising/price/game theory/market share model/marketing decision support system(MDSS)分类
管理科学引用本文复制引用
ZHANG Jing,SONG Fu-gen..Market Share Model of Price and Advertising Combined Game in Duopoly[J].东华大学学报（英文版）,2013,30(2):158-163,6.
