安庆师范学院学报（自然科学版）Issue(4)：45-47,3.
基于模糊 C均值聚类算法在消费心理学中的应用
Application of Fuzzy C Mean Clustering Analysis in Customer Psychology
摘要
Abstract
Mobile phone manufacturers must know the consumer needs in order to increase the share of sales .Traditional C means clustering analysis method is sensitive to the distance .With the help of fuzzy control theory we can overcome the disadvanta-ges of traditional methods.The study selected 200 college students randomly for survey which has 6 factors of the touch screen mo-bile phone purchase .The fuzzy C mean Clustering Analysis was used to treat the data .The results show that: the mobile phone function, appearance and mobile phone brands have impact on the purchase of mobile phone.It will be helpful for the enterprise to know the consumer psychology and improve the competitiveness of products .关键词
消费心理/手机/模糊聚类/C均值Key words
consumer psychology/mobile phone/fuzzy clustering/C mean分类
心理学引用本文复制引用
胡慧..基于模糊 C均值聚类算法在消费心理学中的应用[J].安庆师范学院学报（自然科学版）,2013,(4):45-47,3.基金项目
安庆师范学院青年科研基金（SK201208）资助。 （）
