包装学报Issue(4)：73-76,4.DOI:10.3969/j.issn.1674-7100.2013.04.017
宋代招幌的美学特征及其对现代广告设计的启示
The Aesthetic Characteristics and Inspiration of Chinese Signboards in Song Dynasty
摘要
Abstract
Chinese Signboard is a typical representative of Arts and Crafts in Song Dynasty. By refining and summa-rizing the industry and commodity elements with modeling and colors full of vitality, combining morals with various natural materials, traditional folk artists endowed the signboards with simple and forthright artistic characteristics. The signboards of Song dynasty are inspirational to today’s designers in the aspects of simple shapes, direct and clear information communication, simple but elegant color employment of implicitness and freshness, natural decoration and element infu-sion into traditional culture.关键词
宋代/招幌/美学特征/广告设计Key words
Song dynasty/Chinese signboards/aesthetic characteristics/advertising design分类
社会科学引用本文复制引用
张红颖,张宗登..宋代招幌的美学特征及其对现代广告设计的启示[J].包装学报,2013,(4):73-76,4.基金项目
湖南省哲学社会科学基金资助项目（12YBB077），湖南省教育厅科学研究基金资助项目 （）
