包装学报Issue(4)：77-80,4.DOI:10.3969/j.issn.1674-7100.2013.04.018
包装容器设计中的形态语义学
Morphological Semantics in Packaging Container Design
摘要
Abstract
The application of morphological semantics to packaging container design reveals intrinsic nature of packaging by demonstrating language meaning of the packaging container form. The purpose is to design more humanized and interesting product packaging. The art of using morphological language is a form of rhetoric which consists of four methods of simile, metaphor, metonymy and allegory.关键词
包装容器设计/形态语义学/修辞方法Key words
packaging container design/morphological semantics/rhetoric method分类
通用工业技术引用本文复制引用
杨世锏,何霞..包装容器设计中的形态语义学[J].包装学报,2013,(4):77-80,4.基金项目
浙江理工大学课堂教学改革专项基金资助项目 （）
