西部论坛Issue(6)：12-18,7.DOI:10.3969/j.issn.1674-8131.2013.06.002
劳务品牌的信号功能与甄别机制条件研究
Research on Signal Function of Labor Brand and Condition of Identifying Mechanism
摘要
Abstract
Based on international experience , the rural labor transfer of China still has big space , however , the“labor shortage” phenomenon differently appears in the different regions of China , it seems that “Lewis turning point emerges” and that rural potential labor transfer is exhausted .Currently the information asymmetry of China ’ s labor market is a main reason for the above phenomenon .By introducing brand signal into the theoretical model of labor market, the analysis shows that it is feasible and necessary to use brand signal to identify the labor quality in labor market and that the sufficient and necessary condition for bringing labor brand signal identification mechanism into play is that the utility gap harvested from high quality labor and low quality labor stays at the costs from the transfer as a brand form between high quality labor and low quality labor .Thus, both increasing the transfer cost of low quality labor as a brand form and decreasing the transfer cost of high quality labor as a brand form are more conducive to bringing the function of the brand signal to identify labor quality into full play , are more effective to solve information asymmetry problem in labor market and are further helpful to realize the stable and long -term role in rural labor transfer .China should actively support labor brand construction , attach the importance to the standardization and formalization of labor brand , establish industrial associations and output sites of labor brand , enhance the punishment and investigation on fraud labor brand , and accelerate the citizenization process of brand labor.关键词
农村劳动力转移/劳务市场/信息不对称/劳动力质量/劳务品牌/品牌信号/品牌成本/转移成本/甄别机制/品牌劳动力Key words
rural labor transfer/labor market/information asymmetry/labor quality/labor brand/brand signal/brand cost/transfer cost/identifying mechanism/brand labor分类
管理科学引用本文复制引用
王卫,佟光霁..劳务品牌的信号功能与甄别机制条件研究[J].西部论坛,2013,(6):12-18,7.基金项目
教育部博士点基金资助项目（20120062110004）“农业现代化进程中的职业农民培育研究” （）
