城市建筑Issue(22)：328-328,1.
施工企业实施名牌战略赢得工程质量竞争力
Construction Enterprises Implement Brand Strategy to Win Project Quality Competitiveness
孙哲 1张校1
作者信息
- 1. 中油吉林化建工程有限公司，吉林132021
- 折叠
摘要
Abstract
Along with our country socialist market economic system continuously improved and in-depth development, ent-erprises began to enter the era of brand competition. For cons-truction enterprises, famous brand project is the fruit of prod-uction and management. This paper discusses the relationship between the trademark and brand analyzes the enterprise brand construction, finds out the effective way to implement the bra-nd strategy of construction enterprises, and gets the conclusion of the famous brand quality to win the market competitiveness.关键词
名牌/战略/质量/竞争力Key words
brand/strategy/quality/competitiveness引用本文复制引用
孙哲,张校..施工企业实施名牌战略赢得工程质量竞争力[J].城市建筑,2013,(22):328-328,1.
