工业工程Issue(1)：126-130,150,6.DOI:10.3969/j.issn.1007-7375.2014.01.021
基于竞争的网络零售定价和退货策略研究
Optimal Product Pricing and Return Strategy in Competitive E-business Retail
摘要
Abstract
The new trends of product pricing and return policy of reverse logistics are addressed in this pa-per.The profit model of retail under competition is built .Then, with the model, optimal product pricing and return policy are obtained .The influence of competition on the optimal pricing is also analyzed .The rationality and effectiveness of the model are verified by using an example .By the proposed model , it of-fers a theoretical basis for the pricing decision in e-business retail .关键词
网络零售/产品定价/退货价格Key words
E-business retail/product pricing/return price分类
管理科学引用本文复制引用
任鸿美,吴清烈..基于竞争的网络零售定价和退货策略研究[J].工业工程,2014,(1):126-130,150,6.基金项目
江苏省教育厅人文社会科学研究基金资助项目 （）
