经济与管理Issue(9)：55-62,8.
商业银行网上支付业务的服务创新途径研究--基于服务创新与服务质量差距理论
Research on the Approaches to Commercial Bank's Online Payment---Based on Service Innovation and Service Quality Disparities Theory
摘要
Abstract
In the face of the arrival of the era of service economy and the huge impact of the competition outside the industry, for the commercial bank's online payment business, how to improve the efficiency of customer information security management is the key. From four dimensions of service innovation theory, this paper preliminarily explored the service innovation approaches to customer information security management of commercial bank online payment business, and further used the analytic hierarchy process (AHP)to construct a model, a questionnaire survey and a quantitative analysis. According to the larger proportion of service innovation approaches screened out of quantitative results, commercial bank online payment business can promote service innovation more effectively in customer information security management, enhance its competitiveness in the game of e-commerce.关键词
网上支付业务/服务创新/服务质量差距/层次分析法/途径Key words
Online payment/Service innovation/Service quality disparities/The analytic hierarchy process/Approaches分类
管理科学引用本文复制引用
邢丘丹,常莹莹,杜占河..商业银行网上支付业务的服务创新途径研究--基于服务创新与服务质量差距理论[J].经济与管理,2013,(9):55-62,8.基金项目
教育部人文社会科学研究青年基金项目 （）
