经济与管理Issue(10)：64-69,6.
不同组织层次视角下市场导向度与绩效关系研究
Study on the Relationship between Market Orientation and Performance under the Perspective of Different Organization Levels
摘要
Abstract
Comparative study was carried on with different market orientation theories. The results show that market orientation of traditional concept has positive effect on performance, and it is adjusted by the organizational level of implementation. Under the circumstance of distinguishing between proactive and responsive market orientation, these two types of market orientation both have positive effect on performance, but the latter's promoting effect is stronger. In the respect of the relationship between market orientation and performance moderated by the organizational level of implementation, moderating effect is only obvious under the condition of proactive market orientation. Conclusion of this study indicates that responsive market orientations are not in conflict with each other; responsive market orientation has stronger promotional effect on performance; top executives' participation is good for performance improvement.关键词
市场导向/绩效/组织层次/先动型市场导向/反应型市场导向Key words
Market orientation/Performance/Organization level/Proactive market orientation/Responsive market orientation分类
管理科学引用本文复制引用
万广圣..不同组织层次视角下市场导向度与绩效关系研究[J].经济与管理,2013,(10):64-69,6.基金项目
上海市教育委员会科研（创新）项目 （）
